Recruitment Marketing Specialist

Do you want to strengthen NN’s employer brand and shape how talent experiences NN? As a Recruitment Marketing Specialist within the HR Talent Acquisition team, you play a key role in building a future‑ready candidate experience and making recruitment marketing more data‑driven. Your work has direct impact on how we attract and engage talent internationally.

Your impact at NN: what you will do

As a Recruitment Marketing Specialist, you translate insights about your target audiences into relevant and effective recruitment marketing. You bring NN’s Employee Value Proposition to life and help candidates understand what it is like to work at NN, with a strong focus on tech, data and digital profiles. Your work directly improves how we attract and engage talent across NN.

Key responsibilities:

Employer Brand Activation & Candidate Journey

You design and continuously improve a personalised, engaging and tech‑driven candidate journey. Through targeted campaigns and content, you position NN as an innovative employer and help candidates understand what it’s like to work here. You:

• Develop and run target‑group campaigns that showcase NN’s tech, data and digital expertise
• Create authentic storytelling content—including videos, blogs, and employee stories—that brings our Employer Brand to life
• Organise and support events that strengthen NN’s visibility and employer brand
• Manage and improve the career website experience, optimising content, structure and performance to ensure a seamless candidate experience

Strengthening Global Talent Acquisition

You help build and strengthen NN’s global talent acquisition community. By collaborating closely with colleagues across countries, you turn local successes into scalable best practices. You contribute to shared standards, frameworks and ways of working that help our international teams recruit more effectively while reinforcing a unified NN employer brand.

Data, insights & optimisation

You enable data‑driven recruitment marketing. By analysing campaigns, channels and career websites, you help teams make better decisions and continuously improve results. You:

• Monitor and optimise KPIs and conversion rates using dashboards and analytics
• Perform (and interpret) career website and campaign audits
• Translate data and insights into clear recommendations and actions

As you can see, this role includes a broad variety of responsibilities. You’re not expected to do everything at once. It is important that you bring knowledge and experience across these areas. You regularly align with your team and stakeholders on priorities. Together, you decide where your focus lies and which projects or themes are most relevant at that moment, ensuring clarity, focus and impact.

Who you will work with

You will join the HR Talent Acquisition team and work closely with the Employer Branding Specialist, Talent Acquisition Specialists, and other HR stakeholders. You collaborate internationally with colleagues from different countries to share knowledge, improve processes and raise the overall quality of recruitment marketing at NN.

What we offer you

At NN, we believe in supporting change. For our customers, our organisation and our people. You get the space to make impact, develop your expertise and work in an open, inclusive environment.

What we offer you:

• Salary between € 4092 and € 5846 (based on 36 hours per week) depending on your knowledge and experience
• 13th month and holiday allowance are paid with your monthly salary
• 27 vacation days for a 5-day working week and 3 Diversity Days
• A modern pension administered by BeFrank
• Plenty of training and learning opportunities
• NS Business Card 2nd class, which gives you unlimited travel, also privately. Do you prefer to travel with your own transport? Then you declare the kilometers travelled
• Allowances for setting up your home office and for internet use

Who you are

You are an experienced recruitment marketing professional who enjoys working at the intersection of strategy, content and data. You take ownership, collaborate easily with different stakeholders and feel comfortable working in an international, evolving environment.

You bring:

• +5 years of experience in recruitment marketing and/or employer branding within a large or complex organisation
• A good understanding of the candidate journey and how content and channels influence decision‑making
• Confidence in working with data and insights to improve recruitment marketing outcomes
• The ability to clearly present ideas, insights and results to colleagues and stakeholders
• A collaborative mindset, while keeping the candidate perspective front and centre
• Clear communication skills in both Dutch and English

Unsure if you meet 100% of the criteria? We encourage you to apply anyway. We are excited to learn about your unique qualities.

Become a supporter of change at NN

Are you excited about the vacancy? Do you think you would be a good fit for NN and the team? Then we invite you to apply. We are eager to learn more about who you are, what motivates you, and what you can contribute.

Any questions? 

Get in touch with Noortje Schravesande, Recruitment Marketing Specialist, via email at Noortje.schravesande@nn.nl. For questions about the recruitment process, feel free to contact Michèle Borsjé, Principal Talent Acquisition Specialist via email at michele.borsje@nn.nl.

This is a permanent position. We are not open to interim or freelance assignments and/or candidates, nor to agency acquisitions.

Bij NN geloven we dat onze kracht ligt in het omarmen van de volledige diversiteit van de mensheid. We erkennen en waarderen ieders uniciteit en bijdrage, wat ons in staat stelt om te groeien: als individu, als team en als organisatie. 

Diversiteit, Gelijkheid en Inclusie zijn verankerd in onze cultuur, die wordt geleid door onze kernwaarden: care, clear en commit. Deze waarden helpen ons om een werkomgeving te creëren waarin iedereen zich welkom, gerespecteerd en trots voelt om deel van uit te maken.

Be you. You have our support.